ViablyViably

What you posted, and whether it worked

Every platform has its own dashboard. Viably brings them into one, with each post's numbers and a ranking of the formats that get the most engagement.
Trigger
Social
Lands in
Dashboard
Setup
5 min
Needs
Nothing else
Social
ViaAppLast 30 days

@athlead on Instagram

Reels earn 6.0 times the engagement of a feed post, on a quarter of the posts.

Posts
24
Views
42.1K
Best reach
7.2K
Engagements
2.1K
Open the postSwitch account

Collected hourly for the first two days after a post goes out, then daily up to 30 days.

What this guide produces, as it appears in Slack.

How it works

  1. 1
    Connect the account

    Open the settings sheet on the Social page and press Connect. You sign in to the platform, choose the account to read, and come back with it connected. Viably only asks for reporting permissions.

  2. 2
    Viably finds what the account has published

    Viably walks back through the account's posts and records each one with its caption, format, permalink, and publication date, all the way to the oldest post.

  3. 3
    Numbers are collected while they still move

    Viably measures each post hourly for its first 48 hours, then daily up to 30 days.

  4. 4
    Read it one account at a time

    The Social page shows headline figures, the best-performing formats, and each post in the window with its own metrics. Switch account and period from the page header or the command bar.

What each platform gives you

The three platforms report different things. Viably reports on each account separately.

Which formats perform best

Native dashboards usually sort posts by recency. Viably ranks formats by results.

  • Viably ranks formats on the average post, so posting more of one format doesn't inflate its rank.
  • Engagement is likes, comments, shares and saves added together. Viably uses the same sum on every platform.
  • Viably never sums reach across posts, since the same person reached twice is still one person. The headline shows the furthest a single post travelled.

What you need before you start

An account you run, and permission to read its statistics.

  • An Instagram professional account, a Facebook Page, or a Threads account, and an admin of your Viably workspace to connect it.
  • Connecting signs you in to the platform itself. Instagram and Threads need only the account and the permissions.
  • Permission lasts sixty days on Instagram and Threads, and Viably renews it before it lapses, so you only have to connect an account once.

Common questions

What teams ask before they connect an account.

Does Viably post to my accounts?

No. This power only reads. It asks for reporting permissions and never posts or schedules anything.

Does it only see posts made through Viably?

No. Viably finds posts that are already live on the account, whether they were created in the app, a scheduler, or someone else's phone.

Why do the numbers on a new post keep changing?

Engagement climbs for a day or two after a post goes live, so Viably measures a fresh post every hour for the first 48 hours and then daily up to 30 days.

Why is there a dash instead of a number?

A dash usually means one of two things: the platform does not report that metric, or that post has not been collected yet.

Can I compare Instagram against Threads?

Not in one table. Threads has no reach metric and its views are much lower than Instagram's, so Viably ranks Threads posts separately.

Do the numbers reach Slack, or only the dashboard?

Both. Your weekly pulse carries a Social line for each connected account, and you can ask @Via for a summary of what performed well, what gained followers, and which post was best.

Why do the account figures not match the posts added up?

The post figures add up what Viably discovered and measured. The account figures come from the platform's own reporting and cover the account's overall performance.

How far back does the history go?

Viably walks back through the account's published posts and fills the list in over the first day or so. Facebook is the only one of the three that also serves historical account figures, so a Page arrives with follower and page-view history right away.

Get started

Connect an account and the first posts appear within a few minutes. Viably never publishes on your behalf.

Add Viably to Slack
See it in actionSocial media analytics