What you posted, and whether it worked
- Trigger
- Social
- Lands in
- Dashboard
- Setup
- 5 min
- Needs
- Nothing else
@athlead on Instagram
Reels earn 6.0 times the engagement of a feed post, on a quarter of the posts.
- Posts
- 24
- Views
- 42.1K
- Best reach
- 7.2K
- Engagements
- 2.1K
Collected hourly for the first two days after a post goes out, then daily up to 30 days.
- 1Connect the account
Open the settings sheet on the Social page and press Connect. You sign in to the platform, choose the account to read, and come back with it connected. Viably asks for reporting permissions and nothing that can publish.
- 2Viably finds what the account has published
A discovery sweep walks the account's posts and records each one with its caption, format, permalink, and publication date. It keeps going backward until it runs out.
- 3Numbers are collected while they still move
Each post is measured hourly for its first 48 hours, then daily up to 30 days. After that, engagement settles down and the reporting becomes much less useful.
- 4Read it one account at a time
The Social page shows headline figures, the best-performing formats, and each post in the window with its own metrics. Switch account and period from the page header or the command bar.
What each platform gives you
The three platforms report different things. Viably keeps each account on its own footing so you can compare fairly.
Which formats earn their place
This is the question native dashboards usually skip because they sort by recency instead of results.
- Formats are ranked on the average post rather than the total, so publishing a lot of one thing does not make it look like the strongest performer.
- Engagement is likes, comments, shares and saves added together. The same sum is used on every platform, so the number means the same thing wherever you read it.
- Reach is never summed across posts. The same person reached twice is still one person, so the headline shows the furthest a single post travelled instead of overstating the account.
- An Instagram professional account, a Facebook Page, or a Threads account, and an admin of your Viably workspace to connect it.
- Connecting signs you in to the platform itself. Instagram and Threads do not need any extra setup beyond the account and the permissions.
- Permission lasts sixty days on Instagram and Threads, and Viably renews it before it lapses, so you only have to connect an account once.
No. This power only reads. It asks for reporting permissions and never posts or schedules anything.
No. Viably finds posts that are already live on the account, whether they were created in the app, a scheduler, or someone else's phone.
Because they are still moving. Engagement climbs for a day or two after a post goes live, so Viably measures a fresh post every hour for the first 48 hours and then daily up to 30 days.
A dash usually means one of two things: the platform does not report that metric, or that post has not been collected yet.
Not in one table. Threads has no reach metric and its views are much lower than Instagram's, so a mixed ranking would mostly be ranking the platforms rather than the posts.
Both. Your weekly pulse carries a Social line for each connected account, and you can ask @Via for a summary of what performed well, what gained followers, and which post was best.
Because they answer different questions. The post figures reflect what Viably discovered and measured. The account figures come from the platform's own reporting and count the account's overall performance.
Viably walks back through the account's published posts and fills the list in over the first day or so. Facebook is the only one of the three that also serves historical account figures, so a Page arrives with follower and page-view history right away.
Connect an account and the first posts appear within a few minutes. Nothing is ever published on your behalf.
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