Which posts earned their place, and which ones just filled the grid.
Viably finds everything the account publishes on its own, measures each post while the numbers are still climbing, and ranks the formats on the average post, so publishing a lot of one thing never makes it look like the strongest performer.
Three minutes on why the webhook log matters
What Instagram reports, and what Viably does with it.
Permissions are read-only, so nothing is ever published or scheduled on your behalf. Instagram is the only one of the three platforms that reports saves, which is the closest thing any of them has to a bookmark.
Per post
Collected hourly for the first 48 hours and daily up to 30 days, because engagement is still moving for the first day or two.- ViewsReachLikesCommentsSharesSaves
Per format
Counted separately and ranked on the average post, so twenty feed images do not out-rank three reels by weight of numbers.- ReelsFeed posts
Per account
Read from Instagram's own reporting, which is why the account figures and the posts added up answer slightly different questions.- FollowersReachPosts published
It finds the posts, so nobody has to file them.
A discovery sweep walks the account backwards through everything already live, recording the caption, the format, the permalink and the date, and it keeps going until it runs out. Posts made from a phone, from a scheduler, or by whoever covers the account at the weekend all arrive the same way.
- Read-only, and nothing else
The permissions Viably asks for cover reporting. There is no publishing scope, so nothing can appear under your name because of something here.
- Measured while it still moves
Hourly for the first two days and daily to thirty, after which engagement settles and the reporting stops earning its keep.
- Connected once
Instagram permission lasts sixty days and Viably renews it before it lapses, so a connected account stays connected without anybody signing in again.
| Post | Views | Reach | Engagements | Saves |
|---|---|---|---|---|
Three minutes on why the webhook log mattersReel | 9,840 | 7,206 | 712 | 148 |
Behind the rebuild, slide by slideReel | 6,102 | 4,880 | 458 | 96 |
Team offsite, day twoFeed post | 2,204 | 1,915 | 141 | 12 |
Reach is never added up.
The same person reached twice is still one person, so summing reach across posts flatters an account instead of describing it. The headline shows the furthest a single post travelled, and the formats are ranked on what the average post earns, which is usually the afternoon a team discovers reels are carrying the account on a third of the work.
The week's social line, in the channel that already gets one.
Your weekly pulse carries a line for each connected account, and Via answers questions about what performed well, what gained followers and which post was the best of the week wherever somebody asks.
Meet Via, in Slack
Posted with the weekly pulse, one line for each connected account.
- Posts
- 7
- Views
- 31.4K (up 18%)
- Best post
- Reel, 9,840 views
- Followers
- up 214
One workspace price, however many accounts you run.
Viably goes and asks Instagram for these numbers on a schedule, so what it costs follows how often it asks. Connect the brand account and the founder's account and the whole team still reads one dashboard at no extra charge.
Questions about the Instagram integration
Does Viably post to my Instagram account?
Does it only see posts made through Viably?
Why do the numbers on a new post keep changing?
How are reels compared against feed posts?
Why is there a dash instead of a number?
Why do the account figures not match the posts added up?
What do I need before connecting?
Where this leads next
Audience and search
What people searched for to find you, and what they did with the posts you published.
Find out which format is carrying the account.
Connect an Instagram account and the first posts appear within a few minutes. Nothing is ever published on your behalf.
- Free to start
- No credit card required
- Powers on when you need them