ViablyViably
Threads

Track views, likes, replies and reposts.

Threads reports no reach and its view counts run far below Instagram's, so Viably reports it on its own.

Start freeRead the guide
Social · Threads
@athleadPostYesterday

Unpopular opinion: most dashboards postpone a decision

3,120Views
214Likes
46Replies
19Reposts
Threads doesn't report reach, so the card leaves it out.
Connect itPress Connect on the Social page, sign in to Threads, and choose the account to read
What you needA Threads account, connected by a workspace admin
Up and running in5 minutes
On your planEvery plan, metered as a polled source
Where it landsThe Social dashboardThe weekly pulse in SlackWhatever channel you ask Via inReads only
What arrives

Four metrics per post, and a dash for reach.

Threads has no reach metric, so that column shows a dash.

Per post

Collected hourly for the first 48 hours and daily up to 30 days.
ViewsLikesRepliesReposts

Not reported

Here a dash means Threads doesn't report the metric at all.
Reach

Per account

FollowersPosts published
Missing metrics

Unreported metrics show a dash.

Each platform reports a different set of metrics. Viably shows a dash for the ones Threads never reports, so they don't read as zeros.

  • Read-only access

    Viably only asks for reporting permissions and has no publishing scope, so it can't post anything under your handle.

  • Replies counted as engagement

    Likes, replies and reposts add up to engagement with the same formula Viably uses for every other platform.

  • Connected once

    Threads permission lasts sixty days and Viably renews it before it expires, so no one has to sign in again.

Social · last 30 days
PostViewsReachLikesReplies
Unpopular opinion: most dashboards postpone a decisionPost
3,120—21446
The webhook log, in six postsPost
2,480—16831
Answering a question about pricingReply
940—5211
The dash under Reach means Threads doesn't report it.
Discovery

Viably finds every post and shows whether replying pays off.

Viably sweeps back through every post already live on the account, including ones written on a phone, and records the text, permalink and date. Replies are measured beside likes and reposts for each post.

Threads · posts vs replies
Posts9 posts98
Replies21 posts12
Engagement is likes, replies and reposts added together, measured on the average post, so you can see whether replying to people pays off.
In Slack

Your Threads numbers in the weekly pulse.

Your weekly pulse in Slack gets a line for each connected account, and you can ask Via about what performed well and which post was the best of the week from any channel.

Meet Via in Slack
#marketing · Slack
Today
Viably square
ViaApp10:42 AM
📊The week in social

Posted with the weekly pulse, one line for each connected account.

Posts
7
Views
31.4K (up 18%)
Best post
Reel, 9,840 views
Followers
up 214

One workspace price, however many accounts you run.

Viably polls Threads for these numbers on a schedule, so the cost follows how often it polls. Connect the brand account and the founder's account and the whole team reads one dashboard at no extra charge.

14 days
Viably+ trial.
Seats on every plan
$7
per day, billed annually
3,000
Events each month
The Viably month in review, showing the period's headline figures
The Viably contacts dashboard, showing acquisition by source
The Viably event log, showing collected social metrics over time
The month's conversation, next to the rest of your business metrics.
FAQ

Questions about the Threads integration

Can I compare Threads against Instagram?
Yes, side by side in the dashboard. Viably keeps them in separate tables because Threads has no reach metric and much lower view counts.
Does Viably post to my Threads account?
No. This power only reads. It asks for reporting permissions and never posts or schedules anything.
Why is there a dash instead of a number?
A dash usually means one of two things: the platform does not report that metric, or that post has not been collected yet. On Threads, reach always shows a dash because the platform doesn't report it.
Why do the numbers on a new post keep changing?
Engagement climbs for a day or two after a post goes live, so Viably measures a fresh post every hour for the first 48 hours and then daily up to 30 days.
Does it only see posts made through Viably?
No. Viably finds posts that are already live on the account, whether they were created in the app, a scheduler, or on a phone.
Read the full guideInstagram, Facebook and Threads Analytics
Go deeper

Where this leads next

Social media analytics

Instagram, Facebook and Threads in one dashboard, with the weekly numbers in Slack.

More integrations

Audience and search

What people searched for to find you, and what they did with the posts you published.

Instagram

Instagram posts and analytics plugged into your MCP and automation workflows

Facebook

Facebook page performance and analytics, with actionable growth insights

Google Search Console

Google Search Console and analytics plugged into your MCP and automation workflows

Ready when you are

Connect Threads and see what performs.

Connect the account and the first posts appear within a few minutes.

Start freeSee pricing
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