ViablyViably
Threads

A platform where the replies are the point.

Threads reports no reach and its view counts run far below Instagram's, so Viably keeps it on its own footing, and a mixed ranking would only ever have ranked the platforms anyway.

Social — Threads
@athleadPostYesterday

Unpopular opinion: most dashboards postpone a decision

3,120Views
214Likes
46Replies
19Reposts
Threads reports no reach, so nothing here pretends to know how many people it travelled to.
Connect itPress Connect on the Social page, sign in to Threads, and choose the account to read
What you needA Threads account, connected by a workspace admin
Up and running in5 minutes
On your planEvery plan, metered as a polled source
Where it landsThe Social dashboardThe weekly pulse in SlackWhatever channel you ask Via inReads only
What arrives

Four numbers, and no pretending about the fifth.

Threads serves no reach metric, so Viably shows a dash where the platform says nothing, and never fills the gap with a zero that would read like a result.

Per post

Collected hourly for the first 48 hours and daily up to 30 days.
ViewsLikesRepliesReposts

Not reported

A dash means the platform does not report it, which is a different thing from a post that has not been collected yet.
Reach

Per account

FollowersPosts published
Honest tables

A number Threads never reports comes back as a dash.

Every platform reports a different set, and the cheap way to build one table across all three is to call the gaps zero. That makes Threads look like it failed at something it was never asked to do, so Viably says nothing where the platform said nothing.

  • Read-only, and nothing else

    The permissions Viably asks for cover reporting. There is no publishing scope, so nothing can appear under your handle because of something here.

  • Replies counted as engagement

    Likes, replies and reposts add up to engagement with the same formula Viably uses for every other platform.

  • Connected once

    Threads permission lasts sixty days and Viably renews it before it lapses, so a connected account stays connected without anybody signing in again.

Social — last 30 days
PostViewsReachLikesReplies
Unpopular opinion: most dashboards postpone a decisionPost
3,120—21446
The webhook log, in six postsPost
2,480—16831
Answering a question about pricingReply
940—5211
The dash under Reach is Threads declining to report it. A zero there would read as a post that reached nobody.
Discovery

It finds what the account published, and whether answering people pays.

A discovery sweep walks the account backwards through everything already live, recording the text, the permalink and the date, and keeps going until it runs out. Posts written on a phone at the weekend arrive the same way as anything else, and replies are measured beside them, so the question of whether the conversation is worth the afternoon has an answer.

Threads — posting against replying
Posts9 posts98
Replies21 posts12
Engagement is likes, replies and reposts added together, measured on the average post, which is the only way to tell whether answering people is earning its afternoon.
In Slack

The week's Threads line, in the channel that already gets one.

Your weekly pulse carries a line for each connected account, and Via answers questions about what performed well and which post was the best of the week wherever somebody asks.

Meet Via, in Slack
#marketing — Slack
Today
Viably square
ViaApp10:42 AM
📊The week in social

Posted with the weekly pulse, one line for each connected account.

Posts
7
Views
31.4K (up 18%)
Best post
Reel, 9,840 views
Followers
up 214

One workspace price, however many accounts you run.

Viably goes and asks Threads for these numbers on a schedule, so what it costs follows how often it asks. Connect the brand account and the founder's account and the whole team still reads one dashboard at no extra charge.

14 days
Viably+ trial.
Seats on every plan
$7
per day, billed annually
3,000
Events each month
The Viably month in review, showing the period's headline figures
The Viably contacts dashboard, showing acquisition by source
The Viably event log, showing collected social metrics over time
The month's conversation, beside everything else the business did with it.
FAQ

Questions about the Threads integration

Can I compare Threads against Instagram?
Not in one table. Threads has no reach metric and its views are much lower than Instagram's, so a mixed ranking would mostly be ranking the platforms rather than the posts. The two sit side by side in the dashboard instead.
Does Viably post to my Threads account?
No. This power only reads. It asks for reporting permissions and never posts or schedules anything.
Why is there a dash instead of a number?
A dash usually means one of two things: the platform does not report that metric, or that post has not been collected yet. Reach on Threads is always the first of those.
Why do the numbers on a new post keep changing?
Because they are still moving. Engagement climbs for a day or two after a post goes live, so Viably measures a fresh post every hour for the first 48 hours and then daily up to 30 days.
Does it only see posts made through Viably?
No. Viably finds posts that are already live on the account, whether they were created in the app, a scheduler, or on somebody's phone.
Ready when you are

Give Threads a table it fits in.

Connect the account and the first posts appear within a few minutes. Nothing is ever published on your behalf.

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  • Powers on when you need them