ViablyViably
Facebook

A Page that arrives with its own history.

Facebook is the only one of the three platforms that serves historical account figures, so a Page you connect this afternoon comes with follower and reach history already in place rather than starting from the day you signed in.

Social — Facebook
SupertypePage post2 days ago

We rebuilt our reporting on the data Google already gives us. Here is what it found in the first week.

12,410Views
8,930Reach
284Reactions
61Shares
Follower and reach history came with the Page, so this week reads against the last six months rather than against nothing.
Connect itPress Connect on the Social page, sign in to Facebook, and choose the Page to read
What you needA Facebook Page you administer, connected by a workspace admin
Up and running in5 minutes
On your planEvery plan, metered as a polled source
Where it landsThe Social dashboardThe weekly pulse in SlackWhatever channel you ask Via inReads only
What arrives

What a Page reports, past and present.

Permissions cover reporting only. Nothing is ever published or scheduled on your behalf, and the Page's own publishing tools carry on exactly as they were.

Per post

Collected hourly for the first 48 hours and daily up to 30 days.
ViewsReachReactionsCommentsShares

Per Page, historical

Backfilled on connection, which is what separates Facebook from the other two and makes a trend readable on day one.
Followers over timeReach over time

Per Page, current

FollowersReachPosts published
Day one

A trend you can read before you have published anything.

Most analytics tools begin the story on the day you installed them, which makes the first month worthless for deciding anything. A connected Page brings its follower and reach curves with it, so the question of whether the last quarter went well is answerable straight away.

  • History on connection

    Follower and reach figures are loaded back as far as Facebook serves them, then kept current alongside everything published afterwards.

  • Read-only, and nothing else

    The permissions Viably asks for cover reporting. There is no publishing scope, so nothing can appear on the Page because of something here.

  • Measured while it still moves

    Hourly for the first two days and daily to thirty, after which engagement settles and the reporting stops earning its keep.

Facebook — loaded on connection
MonthFollowersReach
SeptemberThis month
8,41231,040
AugustLoaded on connection
8,19628,610
JulyLoaded on connection
7,94033,215
JuneLoaded on connection
7,70324,880
Facebook serves its own account history, so the curve is readable on the afternoon you connect the Page instead of six months later.
Fair comparison

Reactions and shares, on the average post.

Formats are ranked on what the typical post achieves, so publishing a lot of one thing does not make it look like the strongest performer. Reach is never summed across posts, because the same person reached twice is still one person, so the headline shows the furthest a single post travelled.

Social — last 30 days
PostViewsReachReactionsShares
What the first week foundPage post
12,4108,93028461
Customer story: AlgoritmaPage post
7,6405,21019638
Office photos from the offsitePhoto
3,0152,4401127
Roles we are hiring forLink
2,1801,90564
Formats are ranked on the average post, so four link posts cannot outweigh one that actually travelled.
In Slack

The week's Page line, in the channel that already gets one.

Your weekly pulse carries a line for each connected account, and Via answers questions about what performed well, what gained followers and which post was the best of the week wherever somebody asks.

Meet Via, in Slack
#marketing — Slack
Today
Viably square
ViaApp10:42 AM
📊The week in social

Posted with the weekly pulse, one line for each connected account.

Posts
7
Views
31.4K (up 18%)
Best post
Reel, 9,840 views
Followers
up 214

One workspace price, however many Pages you run.

Viably goes and asks Facebook for these numbers on a schedule, so what it costs follows how often it asks. Connect every Page the business runs and the whole team still reads one dashboard at no extra charge.

14 days
Viably+ trial.
Seats on every plan
$7
per day, billed annually
3,000
Events each month
The Viably month in review, showing the period's headline figures
The Viably contacts dashboard, showing acquisition by source
The Viably event log, showing collected social metrics over time
The Page's month, beside everything else the business did with it.
FAQ

Questions about the Facebook integration

More integrations

Audience and search

What people searched for to find you, and what they did with the posts you published.

Ready when you are

Connect the Page and read the last quarter today.

Follower and reach history arrives with it, and the first posts appear within a few minutes.

SignalRecordOwned work
  • Free to start
  • No credit card required
  • Powers on when you need them