ViablyViably
Facebook

A Page that arrives with its own history.

Facebook is the only one of the three platforms that serves historical account figures, so a Page you connect this afternoon comes with follower and page-view history already in place rather than starting from the day you signed in.

Social — Facebook
AthleadPage post2 days ago

What our first week of search data found

212Reactions
41Comments
61Shares
314Engagements
Facebook serves a Page's own follower and page-view history, so this week reads against the last six months rather than against nothing.
Connect itPress Connect on the Social page, sign in to Facebook, and choose the Page to read
What you needA Facebook Page you administer, connected by a workspace admin
Up and running in5 minutes
On your planEvery plan, metered as a polled source
Where it landsThe Social dashboardThe weekly pulse in SlackWhatever channel you ask Via inReads only
What arrives

What a Page reports, past and present.

Permissions cover reporting only. Nothing is ever published or scheduled on your behalf, and the Page's own publishing tools carry on exactly as they were.

Per post

Collected hourly for the first 48 hours and daily up to 30 days.
ReactionsCommentsShares

Per Page, historical

Backfilled on connection, which is what separates Facebook from the other two and makes a trend readable on day one.
Followers over timePage views over time

Per Page, current

FollowersPage viewsPosts published
Day one

A trend you can read before you have published anything.

Most analytics tools begin the story on the day you installed them, which makes the first month worthless for deciding anything. A connected Page brings its follower and page-view curves with it, so the question of whether the last quarter went well is answerable straight away.

  • History on connection

    Follower and page-view history loads as far back as Facebook allows, then stays current with everything you publish.

  • Read-only, and nothing else

    The permissions Viably asks for cover reporting. There is no publishing scope, so nothing can appear on the Page because of something here.

  • Measured while it still moves

    Hourly for the first two days and daily to thirty, after which engagement settles and the reporting stops earning its keep.

Facebook — loaded on connection
MonthFollowersPage views
SeptemberThis month
8,41231,040
AugustLoaded on connection
8,19628,610
JulyLoaded on connection
7,94033,215
JuneLoaded on connection
7,70324,880
Facebook serves its own account history, so the curve is readable on the afternoon you connect the Page instead of six months later.
Fair comparison

Reactions and shares, on the average post.

Posts are ranked on what the typical post achieves, so publishing a lot of one thing does not make it look like the strongest performer. Facebook no longer serves views or reach for Pages, so the ranking rests on reactions, comments and shares.

Social — last 30 days
PostReactionsCommentsSharesEngagements
What our first week of search data foundLink
2124161314
A customer story from Vance RefrigerationPhoto
1481923190
Office photos from the offsitePhoto
9684108
Facebook no longer serves views or reach for Pages, so posts are ranked on reactions, comments and shares alone.
In Slack

The week's Page line, in the channel that already gets one.

Your weekly pulse carries a line for each connected account, and Via answers questions about what performed well, what gained followers and which post was the best of the week wherever somebody asks.

Meet Via, in Slack
#marketing — Slack
Today
Viably square
ViaApp10:42 AM
📊The week in social

Posted with the weekly pulse, one line for each connected account.

Posts
7
Views
31.4K (up 18%)
Best post
Reel, 9,840 views
Followers
up 214

One workspace price, however many Pages you run.

Viably goes and asks Facebook for these numbers on a schedule, so what it costs follows how often it asks. Connect every Page the business runs and the whole team still reads one dashboard at no extra charge.

14 days
Viably+ trial.
Seats on every plan
$7
per day, billed annually
3,000
Events each month
The Viably month in review, showing the period's headline figures
The Viably contacts dashboard, showing acquisition by source
The Viably event log, showing collected social metrics over time
The Page's month, beside everything else the business did with it.
FAQ

Questions about the Facebook integration

Does Viably post to my Page?
No. This power only reads. It asks for reporting permissions and never posts or schedules anything.
How far back does the history go?
Facebook is the only one of the three platforms that also serves historical account figures, so a Page arrives with follower and page-view history right away. Post-level figures are filled in as Viably walks back through what the Page has published.
Does it only see posts made through Viably?
No. Viably finds posts that are already live on the Page, whether they were created in the app, a scheduler, or on somebody's phone.
Why do the numbers on a new post keep changing?
Because they are still moving. Engagement climbs for a day or two after a post goes live, so Viably measures a fresh post every hour for the first 48 hours and then daily up to 30 days.
Why do the Page figures not match the posts added up?
Because they answer different questions. The post figures reflect what Viably discovered and measured. The Page figures come from Facebook's own reporting and count the Page's overall performance.
Can I compare the Page against our Instagram account?
Side by side in the dashboard, yes. They are kept on separate footings, because the two platforms report different metrics and a mixed table would mostly rank the platforms instead of the posts.
Ready when you are

Connect the Page and read the last quarter today.

Follower and page-view history arrives with it, and the first posts appear within a few minutes.

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  • Powers on when you need them